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COME DIVENTARE ESPERTO SEO

Mi presento mi chiamo Antonio Nicosia sono un esperto SEO.

Iniziamo col dire che la SEO è un mondo particolarmente complesso pronto a nuove esperienze e prove da parte di chi ci lavora all’interno. mi trovo oggi a scrivere questo breve articolo per dirvi che è diventare esperti SEO non è un obiettivo che si raggiunge in pochi mesi. bisogna indubbiamente crearsi delle competenze, esperienze e avere la possibilità di poter sperimentare Su alcuni siti il proprio lavorato.

indubbiamente sarà necessario un percorso di studi principale, ricerche, blog è affidarsi a qualcuno che abbia più esperienza di voi inizialmente. questo qualcuno potrebbe farvi capire alcuni essenziali passaggi per potere diventare un esperto SEO in maniera celere.

Alcuni aspetti che contraddistinguono la SEO

un esperto SEO definire i passaggi che contraddistinguono la searchengine marketing.

mi piace definire la SEO in tre principali punti:

  1. Business plan

Il Business Plan è la  fase che decreterà il successo o l’insuccesso di un progetto SEO.

Nel business plan si raccolgono, attraverso un’analisi approfondita,  tutte le parole chiave che vogliamo inserire all’interno del sito. più precisamente andranno inserire le migliori parole chiave per apparire subito nelle prime pagine di Google.

Ebbene sapere che ci sono parole chiave e parole chiave ovviamente diverse tra di loro. Ci saranno le parole chiave a concorrenza bassa e le parole chiave a concorrenza elevata.

Se avete un sito non perfettamente autorevole vi conviene iniziare con le parole chiave a concorrenza bassa perché se così non fosse rischiate di non apparire nelle prime 10 pagine di Google.

Capirete adesso che questa è una fase fondamentale perché posizionare le pagine del vostro sito oltre la centesima posizione su Google vi darà molto più impegno, molta più fatica e molti più soldi da spendere nell’acquisto di link ( terza fase che parla di cui parleremo dopo).

  1. Ottimizzazione metà title


In questa fase iniziale esperto SEO ha il compito di ottimizzare i metadati del sito.

Creare delle ottime strutture di pagina,  analizzare il menù  e creare un ordine concreto all’interno del sito lavorato.

Dovrete inserire all’interno di una singola pagina  un solo tag H1,  inserire alcuni tag H2 qualora sia necessario ed infine i tag H3 per classificare e schematizzare meglio alcuni concetti o sotto elementi.

Ma l’ottimizzazione metà title non è finita qui.  In tutto questa prima fase è fondamentale anche andare inserire all’interno delle scatole delle description le parole-chiave per la quale vogliamo che la pagina sia posizionata.

Non possiamo assolutamente dimenticarci del tag alt delle immagini. Il suo valore è estremamente fondamentale per gli esperti SEO o per chi sostiene di esserlo perché dimenticare gli altri title sulle immagini sarebbe un grave errore da principiante.

  1. Link building


La link building rappresenta la fase finale di un progetto SEO.

Cos’è la linkbuiding?

La link building non è altro, in parole povere, l’acquisto di link su altri siti.

Per Google la vita dei siti web può essere vista come la vita normale di tutti i giorni dove un sito web potrebbe essere paragonato a una persona. Se siamo conosciuti in giro, abbiamo rapporti sociali forti, se non siamo conosciuti siamo soli e soffriamo di solitudine. Ebbene è lo stesso principio che accomuna Google con i siti web.

Per Google è fondamentale essere conosciuti e ciò darà al vostro sito un’autorità o autorevolezza. Probabilmente molto spesso avrete sentito parlaredi domain authority and page authority. Se sarete linkati da altri siti la vostra autorità aumenterà e ciò corrisponderà con una scalata di posizioni all’interno della SERP di Google.

Cosa aspettate?  acquistate link ma fate attenzione a non acquistare link da siti poco affidabili.

vuoi saperne di più visita il mio sito: www.antonionicosiaweb.it

Conclusioni

In questo articolo ho sintetizzato molto quello che è il mondo della SEO.

Fate attenzione ragazzi la SEO non è affatto semplice. Dovrete studiare ma la cosa che ancor di più consiglio è quella di andare a provare tecnicamente il vostro lavoro su un sito, su un blog. Più prove riuscirete a fare e migliore sarà la vostra esperienza come esperti SEO.

Differentiating Your Business from Competitors

Among the greatest marketing challenges for small businesses (all businesses, really) is finding ways to truly differentiate themselves from competitors. Being different is not enough: the factors that distinguish your company, products and services from others must also be relevant, and ideally compelling, to your audience.

Offering high quality products or services at competitive prices is not enough; that’s really just a baseline, the ante needed to just play the game. The trick is to find ways to help people understand why they should prefer you over the available alternatives.

This often is a daunting task. I’ve worked with many professional service organizations, including CPAs and law firms, that have struggled to contrast themselves with other businesses offering similar services and expertise. These were fine firms, staffed by extremely bright, well-educated professionals, and yet they often found it difficult to explain why they should be the preferred choice for prospective clients.

The challenge is not limited professional services. Businesses of all types — from florists, dry cleaners and auto mechanics to chiropractors, dentists and plumbers and more — should try to devise ways to stick out in an environment of seemingly limitless options.

There are a variety of areas in which companies can seek to differentiate themselves: products, service, distribution channels, relationships and even image or reputation. How you prioritize them depends on your industry and the needs of your customers

The alternative to effective differentiation is to compete on price. That is a losing proposition — especially in industries facing completion from overseas.

Understanding Customers

Your first step in this effort next step is to do everything you can to really understand your current or prospective customers. The better you know and appreciate the factors that influence their purchase decisions, the better you can tailor your offerings, or at least your messaging, to align with their needs and interests.

Once you identify your prospects’ ideal solution(s), you need to do an honest and candid self-assessment: how well does your business actually meet those needs? How do your products compare with your competitors’ offerings? Do you provide truly superior service? What kind of “customer experience” does your business provide?

Answering these questions can deliver benefits beyond a marketing analysis. It can help you identify areas where you can rectify weaknesses and improve your business overall. 

Competitor Analysis

Your next step is to gain a better understanding of your competitors. What do they do well? Poorly? How do they present themselves to the market? What messages do they emphasize in their communications? What weaknesses do you perceive? How salient are such weaknesses to the people you want to influence? What do people say about them on review sites such as Yelp?

These are but a few of the questions that might be considered. Here is a longer list of questions you can use during your research. Here are some information sources that may help you gather this information.

What Makes Your Different — and Preferable?

Now comes the hard part for most businesses: figuring out what really makes you different. What makes you the best choice in your particular category? Dave Avrin, a marketing consultant, author and public speaker, suggests asking yourself likes this fundamental query: “To what question are you the answer?”

A frank analysis may determine that you currently do not have relevant points of differentiation. In that case, your urgent task is to develop one.

In my next post, I’ll offer some suggestions for identifying a variety of distinctive qualities or attributes your customers might find attractive. Once you have an initial list, you’ll need to assess which of these attributes would be most compelling to your audience, what it will take for your business to demonstrate such attributes, and whether or not you can actually evince them without seriously straining your operations or significantly diminishing your profitability

E-Commerce is the Future of Retail, Or Is It?

Many believe that the world of brick-and-mortar is coming to an end. That the future is e-commerce, and e-commerce alone. Many feel the number of retail bankruptcies, store closings and liquidations support this argument, along with the rise of e-commerce giant Amazon. However, there are signs that stores, not e-commerce, are actually the future of retail.

Consider the following fivesigns physical stores are here to stay:

  1. The rise of e-commerce is a mix of – often misunderstood – factors

It’s true that giants like Amazon and eBay have transformed the way consumers shop. E-commerce has had a huge impact on traditional retail: from the increase in purchases online to pick up in-store perks. Despite the changes in shopping trends, consumers aren’t giving up on brick-and-mortar just yet.

Yes, there have been many store closings and retail bankruptcies, but consumers have also changed the way they shop in general. Many purchase fewer tangible things post Great Recession, and are placing more importance on experiences. It’s also important to note that, save for Amazon and eBay, few other e-commerce only retailers have gained huge influence.

  1. The top retailers in the U.S. are physical chains

According to the Top 100 Retailers list from STORES Magazine, a National Retail Federation publication, besides Amazon, the top U.S. retailers are brick-and-mortar stores. The top ten on this list include: Wal-Mart Stores, Kroger Co., Costco, The Home Depot, CVS, Walgreens, Amazon.com, Target, Lowe’s and Albertson’s. Another fact in support of physical chains, 55-year-old Wal-Mart grew 8 percent in 2016.

  1. Physical stores are more profitable than e-commerce

Yes, most of the top ten retailers also have e-commerce. However, the physical stores are where the real profits lie. Why? Unlike an in-store purchase, an e-commerce order involves factors like shipping and handling charges and the costs of returns, whichquickly chip away at margins.

  1. Millennials and Gen Z prefer physical stores

You would think that the generations that enjoyed the rise of Amazon, Facebook and Instagram (Millennials and Generation Z) would prefer shopping online. While they do spend a lot of their free time online, most actually prefer to in-store shopping to digital. According to CBRE, 70 percent of global millennials prefer brick-and-mortar retail stores. According to Accenture Research, in the U.S., over 77 percent of Gen Z (born after mid-1990s through the early 2000s) shared that brick-and-mortar was their first choice as well.

  1. The increase in the number of consumer financing programs

In recent years, the number of consumer financing programs has increased considerably. For brick-and-mortar businesses, the ability to offer a financing program, which guarantees most customers will be eligible and easily qualify for, is incredibly valuable. First American Merchant’s furniture consumer financing program, for example, gives furniture merchants the power to offer a complete payment solution to customers.

As a high-risk specialist, the “high risk” categorization of this industry is not a problem.FAM also understands the value of being able to offer financing to both good credit borrowers and borrowers with a subprime credit score. All in all, FAM’sfurniture consumer financing program ensures consumers have an affordable way to pay when they are unable to afford the full cost (costs are broken down into affordable monthly payments).

Comenzar a trabajar con Google Adwords

Para utilizar Google Adwords hay que tener en cuenta ciertas cosas que deben funcionar como una especie de guía al momento de que las personas comiencen a utilizar esta plataforma.

1.- Esta plataforma trabaja en base a una campaña que necesitará un objetivo, el cual será planteado por el mismo personal de la página a la hora de crear una cuenta en esta herramienta. Una vez que se haya fijado este objetivo se comenzará a trabajar la campaña la cual puede variar dependiendo del uso que se le quiera dar.

2.-Luego de crear el objetivo de esta campaña que funcionará por medio de descargas o anuncios, como ya se ha mencionado con anterioridad, se deberá crear un presupuesto para los anuncios que aparecerán en la campaña.Éste debe estar establecido por día o por mes dependiendo de cómo funcione mejor para el creador.

3.-Las palabras claves son parte necesarias e importantes para esta herramienta ya que por medio de estas aparecerán los anuncios, por lo tanto deben encontrase bien definidas además de que estas pueden llegar a ser tanto negativas como positivas por lo tanto hay que tener en cuenta las dos.

4.-Los anuncios son una de las partes más necesarias para que esta herramienta cumpla con su función. Estos no solo deben encontrase organizados sino que también han de estar optimizados tanto para ordenadores como para los Smartphone ya que estos cada vez va ganando más terreno. Para redactar los anuncios es importante el marketing de contenidos. Los anuncios además, juegan un papel importante ya que se trabaja por medio del pago por clic, es decir, que las personas pagaran una cierta cantidad de dinero por cada clic que se realicen sobre ellos. Además de que la posición que estos tengan es muy importante a la hora de la optimización de la misma página.

5.- Después de realizar todo este proceso es el momento de lanzar la campaña e ir viendo los resultados que nos pueden dar con el paso del tiempo, por lo que es necesario identificar y analizar los fallos que podamos llegar a tener.

Estas no son las únicas opciones con la que cuenta esta herramienta que desde el momento que comenzó a ser utilizada ha llegado a ayudar a aquellas personas que cuentan con pequeñas páginas webs en una de las más visibles.

Hay que tener en cuenta que Google no solo ofrece este oficio sino que también proporciona una serie de tutoriales para que sepa cómo manejarlo ya que en la actualidad es una de las herramientas más utilizadas por las personas.

How To Boost Your SEO In 2017

Thus, we are in 2017. If you are a blogger, you might be looking for some new SEO techniques to work upon. In this article, we have 3 hints that can help you in SEO. With these tips, you can increase the value of your site. In addition, you can enhance authority and positioning of your blog or website also. Read to know more.

Add value

It may sound repetitive, but your blog must have content that adds a lot of value. Not just that, the content must be relevant for your target audience. Basically, adding value doesn’t spin around quality content only. What you require to do is know your users. Once you know your users, you will be able to publish particular content that they will discover useful. Use the following tips to increase value to your content:

Look at your current posts and search for the most popular ones

  • Know more about your users and answer their inquiries
  • Discover a way to beat your rivals
  • Search out how you can know more about your specialty

Improve The Browsing Experience

For SEO, you must work on the client experience. Discover how the viewers experience can enable you to increase traffic for your blog. As a matter of fact, the viewers experience starts off with a search. Thus, you might need to make a few changes in order to make the search easier.

  • Test the links on your website and fix the broken ones. This will lessen the number of pages that will return a 404 error. This will also help you expel the pages with duplicate content.
  • Make sure your content is engaging. It should be readable for readers and web crawlers.

Use videos

This is the period of video content. If you need to market your products and services the most ideal in addition to enhance the ranking of your site, you must publish videos on your website. Videos get better attention of the viewers than content.

It’s a great idea to hire professionals to make videos and optimize them for your blog or site. Focus on the Meta data of the video, too. You may have heard that one video is better than a thousand pictures that is true.

Use social media

Social media must be part of your SEO efforts. In general, thousands of websites get traffic from social media websites, especially Facebook. Let’s take a look of expert in SEO services for better results.

The website got famous in just a few months. Most of the traffic of the website comes from Facebook. Thus, we highly recommend that you adapt your efforts towards social media sites for SEO. You will see astonishing results in a few months.

So, if you have been looking for ways to boost your SEO in 2017, we suggest that you check out these strategies. Hopefully, you will be able to rank better and get huge traffic for your blog. All you have to do is work consistently for a better future.

Along these lines, if you have been searching for approaches to support your SEO in 2017, we recommend that you look at above given techniques. Ideally, you will have the capacity to rank better and get enormous movement for your blog. You should simply hire talented in SEO Service work reliably for a superior future.

Why online marketing become so powerful?

Offline marketing is awesome but if a business is to succeed nowadays, it has to embrace online marketing. It’s the process of promoting a business on the web. It includes such strategies as website design, search engine marketing, email marketing, social media, video marketing.

Online marketing strategies have influenced the business performance of both significant brands, along with smaller businesses. So how has it become so powerful?

Your Customers Are Online

As we know that all clients fully dependent on internet. They search for service providers on the internet, they love to shop online and they look at business sites. If you don’t have online presence and you are not doing any online marketing then you are missing out connection with your clients. In order to be competitive and to show your existence to your clients ;you should be participate in internet marketing.

You Don’t Have To Spend A Fortune

Offline marketing can be little expensive and takes time to set up. Online marketing is faster and more affordable. You can promote your business on social media in a extremely cost effective targeted manner. You can email your database for free whenever you require. You can directly target your clients requirements with search engine marketing.

Strategies To Evaluate And Monitor

Get well known for website design in singapore to step in internet marketing as it can be tracked while using web analytic that is not actually possible with offline marketing. You can make unique pages to get traffic to and see exactly where, when and what your prospects tap on. Also, you can test and change tactics without increasing your costs.

Different online marketing strategies work diversely for various businesses and niches. For instance, content marketing is an effective approach to deliver valuable content to build trust with your target audience. There is not huge cost of content marketing but it does take time. In contrast, an online marketing strategy like pay-per-click advertising where you pay money to reach a specific target audience does cost money, but the results can be almost instant.

It’s Not Just For Big Business

A small offline business can think it very difficult to compete against the big organizations in traditional offline media. Thus, a prospective client can only look at one site at a time that should be made by well known for internet marketing in singapore and if you have accurate strategy then your business will rock otherwise you have to make an additional benefits.

Building Brands Will Be Easier When Promoters Resort To Digital Marketing

Internet marketing is becoming one of the popular platforms to attract online customers those who are living in different parts of the world. Business houses which are struggling to improve sales and profits can attract plenty of customers to their online shopping websites when they use internet marketing and digital marketing. Singapore is one of the fastest growing commercial hubs where online customers and shoppers showcase interest to buy lots of products through online shopping websites. So, firms which are transacting business through online platforms can improve their sales volume quickly and make immense profits when they utilize the services of this remarkable singapore internet marketing agency.

This internet marketing agency which has a team of experienced marketing gurus will develop unique and interesting marketing strategies and improve the business performance of the customers those who hired them. There are several marketing strategies that come under internet marketing and they are e-mail marketing, SEO, SEM, SMM, inbound marketing and so on. Experts working here have highest experience in these modules. Certified SEO experts will install wonderful tools and improve the speeds of the existing websites. Guys working here also have immense experience in affiliate marketing and they will do their works meticulously. Classified as remarkable singapore website design agency the executives working here will charge nominally for their works.

Websites will see maximum visitors when they are optimized

Companies can gain popularity and showcase their brands in the limelight when they use social networking sites. Certified writers will continuously write blogs in the customers’ website and other famous social websites and improve their brand presence quickly. Social media campaigns improve word-of-mouth advertising and the companies will sell more products through social media when they hire the campaigners working in this established company.

SEO and other marketing experts will install google ad word tools, ad sense tools and other keyword tools and improve the site traffic multifold. SEO and SMM is a macroscopic subject and the experts working here have extreme skills in these types of portfolios. Categorized as remarkable website design agency in singapore the web designers working here will create an extraordinary websites for the clients. Refurbished websites will tidy and beautiful. Designers and developers working here will exceed the expectations of the customers. This company accepts microscopic and macroscopic web designing and development projects and charges nominally from the customers. Customers can hire these experienced executives after exploring their completed projects and testimonials.

6 Facts You Should Know about SEO

Clients often find Search engine optimization (SEO) extremely tough to understand, mainly because it is always evolving. The same SEO practices that were relevant last year may not be relevant this year; this is because Google modifies the techniques it uses to rank your website to prevent people from exploiting algorithms.

Speak to the SEO experts today!

SEO can be complicated, which is why you should hire experts to take care of your website’s online visibility. However, knowing the basics of SEO is important for anyone who is using an agency to manage their online visibility. Here are a few things that we’d like you to understand about SEO:

 

  • Being an industry leader does not guarantee you a top spot on Google Search. It will definitely help your online search visibility. Having links to your site and having your brand mentioned online will increase your exposure; however, you cannot rely solely on this to rank on the tops spots of Google Search
  • You should not stop SEO just because your site is at the top o Google Search.SEO experts will target relevant keywords to attract the right audience. In addition to this, they will continuously optimise your website to make sure it does not lose its online visibility.
  • You cannot trust anybody to take care of your link building. You might save a lot of money gettinga random ‘experts’ tobuild links for you- they might just be getting links from random websites and directories. You need a real expert that will make sure you get quality links from places from relevant blogs that pertain to your industry.
  • You cannot just promote your homepage. Focusing all your optimisation on and pointing all your links to your home page is unhealthy for your online presence. You need to diversify your SEO efforts to ensure that you build links to, and optimise, pages that are rich in good information as well.
  • You cannot base your leads on referrals alone. Many clients believe that if they get a lot of referrals, they don’t need to invest in SEO. This is not true. It’s quite likely that your referrals will look online to find out more about your business. If you do not have a strong online presence, they may not trust you.
  • You can still rank for relevant keywords even if you are in a competitive industry.With SEO, you need to be patient and persistent as you may not see the results you expect immediately; however, if you hire professional SEO specialists who are willing to do whatever it takes to increase your online visibility, you can rest assured that they will come up with a SEO strategy that will increase your online success.

 

 

Link Building Service – SEO Promotion Plus Marketing

There are many in’s plus outs in the internet domain. Perhaps the most complex elements is how to get high positions on search engines. Excellence link building is the greatest significant action you could take on to get advanced search engine ranking places. Links toward your site remnants to be the vital factors main search engines use in finding out wherever you can rank in the exploration results. Building links offer high excellence links that are pertinent and enduring via SEO promotion campaign that is outcome-oriented. These services provide links that can upsurge your website fame, web traffic plus online sales. The employees in building links have the familiarity and experience to provide strategies for the finest possible SEO campaign. They specify in SEO link packages. They do extensive research to offer you plus your site the complete link building services toward suiting your place, objectives plus expectations.

Link building services have persons or software that aids you toward submitting links. But the services are distant from the similar across the board. Constancy for link building is significant. If building links drive too fast, it can damage the website plus get kicked out of search engines positions. Site proprietors must do their investigation on any link building service as well as find the one that finest fits their value range as well as their site.

The item about building links, societal bookmarking plus directory submissions is that it is a somewhat tedious endeavor. SEO link packages offer toward taking care of that dullness. They might be a perfect method for the small business proprietor, webmaster otherwise blogger to keep at the stuff they’re doing finest. The five most significant link building services trades you ought to make usage of.

  1. Connected Websites. This comprises links from suppliers, affiliate marketers, resellers, partners, trade bodies, business associations, government enterprises, academic formations and indirect contestants. These might be the firmest of the five toward come across. They likewise bring the excellent value.
  2. 2. Press Releases. Online PR might generate sufficiently of right excellence visitors toward a website. It is valuable when you are building large quantities of inbound links toward the site from several high ranked newscast portals. The method with press releases is to confirm that the info comprised is newsworthy.
  3. Simple Syndication Feeds. Content from your website might be syndicated on third-party sites using RSS. If these contented links back toward your site, it might result in visitors ticking that link toward your site. It counts as an incoming link from a relevant website.
  4. Social Network. Blogs plus additional social network websites could be excellent sources of excellence traffic and links. Contemporary viral movement’s usage blogs accompanied by other social networks, for example, business network, alumni networks plus online dating sites, to construct links as well as make news around the current product/service.
  5. Directories. Directories are important technique to get one-way backlinks toward a site. You will find ton’s of new directories on the internet, proposing both free plus paid listings.

Website Designing Made Super Easy And Fast

Website is very important for any business. When you start up a business you surely want to reach out to maximum potential clients at the fastest time. You cannot knock on doors or put up a local show to attract customers but it is best to seek the help of internet. Setting up a website will be most effective and shall give you the best returns. More essential is to make your website lucrative and simple for wide audience.

How can you benefit?

Like any other field a professional can help you in regard of a website making. We can help you make your website and we have loads of facilities. We are remarkable at cms website design. You can greatly benefit from the content management system.  In such type of a website you can edit your site from anywhere with internet access on computer or iPad. You can also change the site design without affecting the content as they are separately organized. There is also no need of coding knowledge; just control panel idea is enough by multiple authors from different places. Automatic RSS feeds helps in sending updates to the RSS feeders and being made in cascading style sheets it is easier to make changes.

When it comes to being remarkable at ecommerce website design we set unique goals. Each detail is taken care like: online shopping carts for buyers to add items and modify, order history, shipping status and wishlist creation, gift wrapping options, custom attribute options, stock and inventory management, offer coupons, discount codes, sales reporting that can be exported to spreadsheet formats, anonymous one page checkout to improve conversations etc.

Along with all of these the list of benefits is never ending. You can be assured that we offer so many things at one place to take care of each requirement.

Services provided as concerned

Other than the above mentioned list there are services remarkable at website design like logo design, graphic design, language translation, conversation tracking, search engine optimization, search engine marketing and website development. We have the best at work to suit all your needs. Coming straight to the point, we make sure all your requirements are met and that you get everything you are looking for. We take responsibility in upgrading your business at a large prospect and also keep our words in future.

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