6 Facts You Should Know about SEO

Clients often find Search engine optimization (SEO) extremely tough to understand, mainly because it is always evolving. The same SEO practices that were relevant last year may not be relevant this year; this is because Google modifies the techniques it uses to rank your website to prevent people from exploiting algorithms.

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SEO can be complicated, which is why you should hire experts to take care of your website’s online visibility. However, knowing the basics of SEO is important for anyone who is using an agency to manage their online visibility. Here are a few things that we’d like you to understand about SEO:


  • Being an industry leader does not guarantee you a top spot on Google Search. It will definitely help your online search visibility. Having links to your site and having your brand mentioned online will increase your exposure; however, you cannot rely solely on this to rank on the tops spots of Google Search
  • You should not stop SEO just because your site is at the top o Google Search.SEO experts will target relevant keywords to attract the right audience. In addition to this, they will continuously optimise your website to make sure it does not lose its online visibility.
  • You cannot trust anybody to take care of your link building. You might save a lot of money gettinga random ‘experts’ tobuild links for you- they might just be getting links from random websites and directories. You need a real expert that will make sure you get quality links from places from relevant blogs that pertain to your industry.
  • You cannot just promote your homepage. Focusing all your optimisation on and pointing all your links to your home page is unhealthy for your online presence. You need to diversify your SEO efforts to ensure that you build links to, and optimise, pages that are rich in good information as well.
  • You cannot base your leads on referrals alone. Many clients believe that if they get a lot of referrals, they don’t need to invest in SEO. This is not true. It’s quite likely that your referrals will look online to find out more about your business. If you do not have a strong online presence, they may not trust you.
  • You can still rank for relevant keywords even if you are in a competitive industry.With SEO, you need to be patient and persistent as you may not see the results you expect immediately; however, if you hire professional SEO specialists who are willing to do whatever it takes to increase your online visibility, you can rest assured that they will come up with a SEO strategy that will increase your online success.



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