5 Tips to Design an Effective Business Website

In today’s day and age, a website is a must-have for all business organisations. If a potential customer hears about your business or products/services that you offer, they are quite likely to visit your website before making a purchase. And if you own a business that is internet-based, designing an effective website is imperative for you and your business.

The definition of an effective website is not simply limited to thought-provoking content and compelling design. The user experience is the first thing that needs to be taken care of, along with functionality and a style exclusive to your business.

Here are 5 tips by us – a mobile SEO agency in London, to help you design an effective website that will take your business in the right direction:

  1. Keep It Clutter-Free

Remember this rule while designing your entire website, and especially your home page. The less someone looking at your site has to read, click on or remember, the better they’ll be able to process and evaluate what’s going on in front of them. That makes it more likely for them to do what you wanted them to do in the first place. Text and Calls-To-Action are necessary, of course, but make sure to break them into larger subheadings and legible paragraphs. Ask yourself if you are adding information that your reader cares about. We also suggest using images or icons as alternative ways to communicate your point across.

  1. Readability

When the readability of your site is high, the processing of information you want your users to note will be much quicker and will take much less effort. Here are some points to note:

  • Contrast is the key – The text and the background should have contrasting colours so that it is easier to read. What you can’t see, you won’t read. We’d recommend using a dark text over a light background.
  • Font: Choosing the right font is very important. You can use fancy fonts for your title, logo, and headings, but use a very simple, easy-to-read font for the bulk of your content.Also, ensure that your font and size of the font remain constant throughout your website.
  • Limit the use of fonts, colours and animated gifs, which can distract and pull the eyes away from the focus of the webpage.
  1. Easy Navigation

Making your website user-friendly is extremely important. With the lack of time in people’s lives, they shouldn’t spend too much time figuring out how to use your website. For example:

  • Link your logo to your homepage. It is a practice followed worldwide and consumers are familiar with it.
  • Offer a comprehensive menu with which they are easily directed to the page that interests them the most.
  • If you have a long scrolling page, try using the anchor menu. With one click, viewers will be able to quickly go back to the top, down to the bottom or directly to any section of the site.
  1. Get inside the head of the consumer

When designing your business website, the most important question you can ask yourself is “What information does the customer want when coming to this site?” Answering this question will help you create the foundation build your website on, making the work much easier for you.

  1. Keep it mobile-responsive

The mobile-viewof a website is surpassing the desktop-view format. Your website needs to be mobile-friendly so as to cater to consumers looking for information about your website onthego. That means your website has to fit their device’s screen and load on it quickly or they’re going to leave.

Take note of all these tips when creating your website and take your business forward!

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